Olga Ledis: Visual storytelling through illustration, print, and web design.
Hologic social templates, reframed as a scalable content system
A modular library for events, statistics, quote cards, and campaign storytelling across global social channels.
Content system structure
Organizing the content into scalable communication groups
Relationship matrix
Data
Event
Voice
Narrative
Visual
Corporate
Statistics
Corporate update
Leadership quote
Campaign
GWHI stats
Awareness month
Internal campaign
Education & Stories
GWHI impact
Educational Event
Patient story
Culture
Employee quote
Leadership story
Holidays
Marketing
Statistics
Webinar
Asset launch
Template taxonomy
Defining a distinct visual voice for each communication type
Rather than treating the deck as a flat collection of posts, this case study reframes it as a communication system. The templates can be understood first by business purpose — corporate, campaign, culture, marketing, and data — and then by format behavior, such as quote, event, stat, or storytelling. This makes the system easier to navigate, extend, and apply across real content needs.
Stats
Single-number highlights, ratio-based comparisons, icon-led metrics, and simple data visuals for quick scanning.
Events
Save-the-date, webinar, speaker spotlight, and event background formats using split layouts or image overlays.
Leadership & GLT
Executive quote cards built around headshot-plus-quote compositions for corporate communication.
Campaign Content
Global Women’s Health storytelling templates for educational messaging, longer copy, and awareness-led content.
Employee Spotlights
Quote-led recognition formats designed for internal culture, recruitment, or employer brand storytelling.
Corporate
Statistics
Corporate update
Leadership quote
Campaign
GWHI stats
Awareness month
Internal campaign
Campaign
How the system adapts within a campaign context
Campaign content demonstrates how consistent structure supports different messaging scenarios — from storytelling to visual-led moments.
Campaign — Narrative
A modular storytelling format for carousel sequences, breaking content into clear, progressive text blocks.
Campaign — Data
A data-focused format built around key metrics and ratios. Clean layouts and strong hierarchy make insights quick to scan and easy to retain.
Campaign — Women’s Perspective
A narrative-driven format centered on first-person perspectives.
Campaign
Behavior of the system within a campaign narrative
This sequence shows how the campaign narrative unfolds across a five-frame carousel. Each slide carries a focused message, and together they create a clear, continuous story through structure, pacing, and visual consistency.
Formats & sizes
Expanding the system across formats and channels
The same content logic extends across multiple formats, allowing teams to adapt templates for different platforms without redesigning them from scratch.
A limited set of aspect ratios supports the majority of use cases — from square posts to vertical stories and horizontal layouts.
Square — 1080×1080
Primary format for feed posts, including stats, quotes, and campaign content.
Vertical — 1080×1920
Stories and reels, supporting quick, mobile-first interactions.
System in use
How the templates work together across a social feed
Viewed together, the assets reveal how the system maintains consistency across different content types while allowing enough variation to keep the feed dynamic.
Outcome
A case study positioned around scalability, clarity, and real-world reuse
Clearer portfolio narrative
The work reads as a system with categories, rules, and priorities instead of a long visual dump of variations.
Stronger senior signal
Design decisions become visible through taxonomy, format logic, and repeated component behavior.
Better scalability story
The project now communicates how teams could use the system repeatedly across channels and content needs.
Olga Ledis