Case study · Abbott
Abbott Rebranding
A renewed, modern identity that reflects the company’s dedication to innovation and healthcare excellence.
Overview
Innovation, healthcare excellence, and improving lives
The rebranding of Abbott introduces a renewed, modern identity that reflects the company’s dedication to innovation, healthcare excellence, and improving lives through science and technology.
Visual identity
Clean, modern, and built on trust
At the core of this transformation is a refined and dynamic visual identity, incorporating clean, modern design elements that convey trust, precision, and progress in healthcare.
Color & graphics
Distinctive graphics and an evolved palette
The use of distinctive graphical elements and an evolved color palette strengthens Abbott’s commitment to providing cutting-edge medical solutions and fostering global well-being.
Iconography
Clear, intuitive icons
Icons play a vital role in enhancing Abbott’s brand communication. A set of clear and intuitive icons represents various aspects of healthcare, medical research, and innovation, making the brand more accessible and recognizable.
Outcome
A global leader, visually aligned with its mission
The rebranding strengthens Abbott’s position as a global leader in healthcare solutions, ensuring that its visual identity aligns with its mission to advance health and improve lives worldwide.
