Abbott

The rebranding of Abbott introduces a renewed, modern identity that reflects the company’s dedication to innovation, healthcare excellence, and improving lives through science and technology.

At the core of this transformation is a refined and dynamic visual identity, incorporating clean, modern design elements that convey trust, precision, and progress in healthcare.

The use of distinctive graphical elements and an evolved color palette strengthens Abbott’s commitment to providing cutting-edge medical solutions and fostering global well-being.

Icons play a vital role in enhancing Abbott’s brand communication. A set of clear and intuitive icons represents various aspects of healthcare, medical research, and innovation, making the brand more accessible and recognizable.

The rebranding strengthens Abbott’s position as a global leader in healthcare solutions, ensuring that its visual identity aligns with its mission to advance health and improve lives worldwide.